Beyond Vitamins and Painkillers: The 4-Layer Product Urgency Spectrum
How to Build Your GTM Strategy Around the Product Urgency Spectrum The “vitamin vs painkiller” framework has become gospel in product management circles. The conventional wisdom is simple: build painkillers, not vitamins. Painkillers solve urgent problems that people will pay for immediately, while vitamins are nice-to-have supplements that are easily skipped. But this binary thinking […]
