Hi There!
Welcome to my blog. One of the lessons I learnt in my earlier start up job was that building great products requires the alignment of many stars. Proving product market fit is really the first step. The real journey then starts by figuring out the product features, the MVP, pricing, packaging, goto market, setting up support and the list goes on.
It’s a fascinating journey and navigating it requires a bit of art and a bit of science.
About me, currently I am a VP/GM at Brightedge where I am building anew category of marketing automation tools to cross sell into the existing customer base. A classic 0 to 1 situation.
Before this I was at SugarCRM, where I managed Reporting/Analytics, Sales Intelligence/ Data Enrichment, Data Privacy/GDPR and Product Analytics (Data as a service). SugarCRM is a unique CRM solution for Enterprise customers. It is highly customizable to the customer’s specific business processes.
Prior to SugarCRM, I had a fantastic adventure at iCharts, a SAAS based Data Visualization solution for Enterprise customers. I was an early employee and the initial days were just trying to find who will be our customers. And 4 pivots, we found product market fit. After 6 years, the company had about 50 people and on way to QoQ revenue increases.
A major influence for me was Steve Blank, who taught us Advanced Entrepreurship during my MBA at the joint Berkeley-Columbia MBA program. He taught us the importance of customer validation, and that is rooted in me now.
I advise product teams and startups as well as coach aspiring produt managers, especially those who are transitioning.
I am eager to hear from you and learn about your product journey.
Use the contact form to reach out.