A PM should know the difference Recently, during a product strategy class session, someone raised a question: “What’s the difference between value proposition and positioning? Are they not the same? Why not just use value proposition?” It’s a good question that gets to the heart of go-to-market strategy. While these terms are often used interchangeably, […]
What should PMs be really learning today Have you been asked to add AI to your product? I recently taught a class of about 40
A PM should know the difference Recently, during a product strategy class session, someone raised a question: “What’s the difference between value proposition and positioning?
Helping B2B startups and product teams to build products that solves core customer problems and generates repeatable revenue with high retention.