Hallmarks of good and poor B2B product teams
What makes a good product team You read a lot about how you should become a good product manager. But what about how to be a good product team. In this article, I’ll focus on what it means to be a good product team. I will restrict to B2B since that is my domain, but […]
Becoming a whole product manager
B2B product managers should embrace whole product thinking As a B2B product manager, you are primarily responsible for building the right product for your ideal customer that provides them value. In order to ensure that your customer is able to extract the desired value, just relying on the core product features is not enough. You […]
Becoming a whole product manager
B2B product managers should embrace whole product thinking As a B2B product manager, you are primarily responsible for building the right product for your ideal customer that provides them value. In order to ensure that your customer is able to extract the desired value, just relying on the core product features is not enough. You […]
Importance of personas in product design
How to use personas in creating a compelling product experience In this article, we delve into a critical aspect that sets the foundation for building successful products: personas. As a product manager, you know that understanding your users is key to crafting experiences that resonate, solve their problems, and drive business growth. Personas are the […]
The 7 disciplines of a mature B2B Product organization
How to build a successful B2B product organization In the realm of B2B product management, success hinges upon your ability to stay ahead of the curve, align your strategies with customer needs, and leverage emerging trends to drive growth. To achieve this, it is crucial for B2B product teams to master seven key disciplines that […]
Hiring and interviewing for the right fit
A guide to hire product managers with a fit mindset Hiring is a tough challenge. More so for an early stage startup. Not only do you need the right skill set, you also need the right mindset. Early stage startup carry a lot of ambiguity and vagueness while you are proving your product and business […]
Finding the fit in Product Managers and their Ethos
How to know if a company or a hire is a fit based on their traits or ethos Every individual has a personal ethos that guides their behaviors and actions. These are the traits and personalities that make us human. If you take two people and give them a similar challenge or circumstance, the way […]
How company cultures impact your performance
Learn to navigate the hidden culture in your organization Organizations have their own set of unwritten rules, beliefs, values, and behaviors that shape their culture. These hidden cultures and norms can have a significant impact on how you perform. When we speak of culture, it’s not just the free lunches, the gym and the perks […]
Communicating product value to internal and external stakeholders
Getting alignment across internal groups As a Product Manager, one would think that your job is done when you have finished the specifications for a feature or a new product. Engineering will build and test and maybe you might do a spot check to confirm. On to the next feature. In reality, your job is […]
Growth strategies for product managers
A framework for identifying growth opportunities As a Product Manager, your main goal is to grow the business. Your product is your medium through which you grow the business. While there are roles specifically targeted towards growth, my firm belief is that every product manager needs to have growth as their core job. Now there […]
