A band aid is better than bleeding
Trade offs in short term vs long term decisions Recently I have been thinking about trade offs in product. The discussion about trade offs is something that is not spoken about much. I was watching Season 3- Episode 5 of “Halt and Catch Fire”. The two startup co-founders are arguing about a software issue which […]
Defending your B2B Product against revenue threats
How to stay ahead of threats to your product We build and launch products that customers love, and grow our revenues. We then hope that the customers will continue to shower their love for our product and continue to renew. In real life, your product is under constant threat. And hence it is critical to […]
Product drivers that impact profitability
As a PM, you can contribute to making your product profitable Today we are going to discuss how to build a products that generates revenue in a profitable manner. We will discuss Importance of profitability Decisions that impact profitability Your responsibility as a PM to improve profitability Let me start with a recent incident. I […]
Churn to Earn – products role in managing retention
How B2B Product Management Drives Business Growth by Improving Customer Retention In an earlier posts I had discussed the 6 levers of growth that a product manager has at their arsenal. When we say growth, we mean the growth of your business i.e revenue. Which lever is relevant depends on the stage of your company […]
An experience with customer experience
Your product is end to end experience a customer experiences In this article, I wanted to share an awesome experience I had with a product and how it influenced my thinking about product management. In December 2020, I bought the Tesla Model 3. It’s a great car with high usability and technical features. If you […]
You have a product, I need a solution
As a product manager, we read a lot about the need for a solution by the customer. So when we build a product, why does it not just work. The general reason that comes back is that the customer needs a solution. Wait, didn’t we just build that? Not quite. There is a subtle difference […]
The ugly truths of Enterprise B2B sales
How to mitigate pitfalls of early sales by startups In my Big 5 consulting years, I had worked with many large enterprises. My clients had ranged from Fujitsu, Agilent, Cisco, Freescale Semiconductors, Epson, Microsoft, Expedia and others. As a junior I was responsible for strategy, design, implementation and got to learn a lot about how […]
Sources of Competitive Analysis for B2B product managers (Part 2)
Where and how to gather competitive information Part 2 In the first part of this article series on competitive analysis, we discussed the importance of conducting competitive analysis and what type of information to gather. In this article, we discuss where and how to get the relevant competitive information. How to obtain competitive information? So […]
Competitive Analysis for B2B product managers (Part 1)
Importance of being competitive aware and the types of intel to gather Part 1 The common adage for B2B SAAS (or any business for that matter) is not to care about your competitors. Legendary companies like Apple and Amazon have said that they are relentlessly focused on the customer. If you are customer obsessed you […]
Importance of personas in product design
How to use personas in creating a compelling product experience In this article, we delve into a critical aspect that sets the foundation for building successful products: personas. As a product manager, you know that understanding your users is key to crafting experiences that resonate, solve their problems, and drive business growth. Personas are the […]
