Defending your competitive positioning in B2B
What’s your defensable moat? In the world of B2B SAAS, competition is inevitable, and the ability to maintain a competitive advantage is crucial for long-term success. For B2B SaaS companies, creating and sustaining a “moat” – a durable competitive advantage that makes it difficult for competitors to replicate or overtake a company’s position in the […]
B2B Design has lagged behind B2C and has heavy costs
Role of design in B2B SAAS B2C SAAS has all been about providing the best user experiences and design has played a major part. However B2B SAAS has been a bit of a laggard. There are a few B2B software that have great design and compelling UI. However, in general, they fall way behind their […]
Bottom line growth for Product Managers
In Part 1 of this blog series, we discussed that all product managers should be growth oriented. To recap, we had defined growth as top line growth i.e. revenue growth or bottom line growth i.e. reduce cost to maximize profit. In Part 2, we discussed how a product manager can help grow the top line. […]
How product managers can help grow top line revenue
Learn the levers of growing the top line for your organization In Part 1 of this blog series, we discussed the importance of having a growth orientation for all product managers. We discussed that growth can be top line or bottom line. In this part, we will discuss the components of top line revenue and […]
Revenue Sources in B2B Saas
In B2B Saas, subscription license is the main source of revenue. But there are several sources of revenues. Subscription fee – this is a fee customer pay based on some parameters e.g. Salesforce users pay by the number of seats, AWS charges customers based on API usage, some companies charge based on data volumes. For […]
All product managers are responsible for growth
Let me start with a bit of a controversial statement. All product managers are responsible for growth. Whatever your responsibilities are as a product manager or whatever level you are in your organization, you are responsible for growth. You may be a PM in B2C or a B2B company. You may be responsible for customer […]
