Startup Ignite


a 3 day bootcamp

Jumpstart Your startup. Get first 5 customers.

Bonus - 1:1 personalized working sessions

You are a seed stage founder building a SAAS for B2B. 

Where do you start? What steps do you need to take? 

 

Building a startup is hard. There are many risks that will come your way. 

And you have one shot

You have two options. 

DIY by reading blogs or listen to podcasts. 

or 

Work with an experienced coach to improve chances of success and reduce risk. 

What to expect in this bootcamp

You walk-in with : 

  • Your product idea
  • Your initial hypothesis

 You walk out with : 

  • Understanding of customer segmentation
  • Defining your Ideal Customer Profile (ICP)
  • How to do customer discovery
  • Where and how to find initial customers
  • Decide your MVP or what not to put in the MVP
  • How to define your value proposition and positioning
  • Learn to pitch and demo to Enterprises
  • Start selling and get your first 5 paying customers

Who is this for?

  • Seed or Early Stage SAAS Startups
  • Target segment is Enterprise or SMB
  • Less than 25 paying customers
  • Not achieved Product market fit

Bootcamp Sessions

The bootcamp is 3 sessions for 3 hours each. 
(Schedule as per your flexibility)


Session 1. Discovery

  • Understand the importance of starting in a niche
  • Evaluate potential customer segment and shortlist a niche
  • Finding customers for discovery
  • How to conduct a customer discovery call
  • Build the Ideal Customer Profile (ICP)

Session 2. Validation

  • Identify the riskiest assumptions
  • Low cost experiments to validate demand assumptions
  • Prioritizing for MVP

Session 3. Getting ready to win

  • Value proposition design and Positioning story
  • Differentiate from competition and alternatives
  • Map customer journey (and assets needed)
  • Finding and soliciting initial customers
  • Build a customer pitch template and a winning demo
  • Managing the sales process and come across as a mature company


Optional Sessions : 

  • Competitive Analysis
  • Market Sizing

Bonus: includes 4 x 1 hour bi-weekly personalized sessions 

Hear it from the founders I have coached

During our time in the Berkeley Skydeck program, Deepak played a crucial role as one of our key advisors.

His extensive expertise in startups and product management was invaluable to our team. Deepak's guidance helped us clearly define our Ideal Customer Profile (ICP) and identify the core challenge we are addressing as a product.

His insights and strategic advice significantly contributed to our progress and success, which resulted in $8M of venture funding after Skydeck.
Logan Havern
CEO/Founder, Datalogz
Deepak was one of our most trusted advisors during our time at Skydeck.

He helped us meet prospective customers for partnership opportunities and pilots, he guided us on user interviews, and helped us go through the idea maze.

These were critical activities that helped our company navigate building our product and generating revenue.

He made us think deeply whenever we met with him particularly when it came to truly solidifying our ideal customer, and then building for the problems they had. I'd highly recommend any startup team to work with him.
David Iyamah
CEO, Accountstory
Deepak has been an invaluable advisor to our company. His insights into product development and B2B strategy have provided us with the direction we needed to pivot effectively.

His entrepreneurial experience adds practical, real-world knowledge that has been incredibly useful.

Deepak is not only a strategic guide but also a supportive mentor, easing our nerves during tough times. I highly recommend him to any team seeking insightful and empathetic advisory.
Guillermo Garza
Co-founder & CEO, Ozaru, Inc
Deepak has been an incredible advisor to SuprSend. His guidance on refining our Ideal Customer Profile, Go-to-Market strategies, and sales processes has been invaluable. With his practical, experience-based insights, he helped us navigate complex sales processes in several large accounts.

has provided us with clear and actionable steps that made a significant difference in our approach to positioning, pitching, and adding value to both our product and customers.

I highly recommend him to first-time and early-stage SaaS founders looking for strategic and practical guidance.
NIKITA NAVRAL
Co-founder & CEO, Suprsend
Deepak was superbly helpful to me as an advisor at the early stages of my entrepreneurial journey. Even though my startup builds very complex technology, Deepak dived straight in. Without him, I would’ve been moving much slower. He helped me to refine my GTM approach and positioning, sort high priority items from fluff, and to stay outcome-driven and sane. But most importantly, Deepak gave me strong guidance on where to concentrate my efforts on weekly basis. I would highly recommend him for anyone starting their Tech B2B venture.
Alexander Komyagin
Founder & CEO, Adiom, Inc

Are you ready to get started?

Schedule a free 30 min chat
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Value Proposition vs. Positioning

August 5, 2025 No Comments

A PM should know the difference Recently, during a product strategy class session, someone raised a question: “What’s the difference between value proposition and positioning?

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